The new IKON pass is the hot topic of conversation since the details were announced this week. This move by Alterra Mountain Company will challenge Vail’s Epic pass and change the habits of not only Colorado skiers but diehard skiers from around the world. The pass offers access to 26 ski areas in 9 states and four different Canadian provinces.
The IKON pass will provide:
Unlimited days at Steamboat, Winter Park, Copper Mountain, Eldora, Squaw Valley Alpine Meadows, Mammoth Mountain, Big Bear Mountain Resort, June Mountain, Stratton, Snowshoe Mountain, Tremblant and Blue Mountain.
7 days at each resort: Deer Valley, Jackson Hold, Big Sky, Revelstoke, Killington and Sugarbush
7 total days at Aspen/Snowmass, AltaSnowbird, SkiBig3 – Banff Sunshine/Lake Louise/Mt. Norquay, and Sunday River/Sugarloaf/Loon Mountain
There is also the lower priced, IKON Base Pass. This pass has less resorts in the unlimited category and has some blackout dates. For example, Steamboat is one where holidays are restricted and will only include five days.
Because of this promotion, I imagine people who may have never been to Steamboat may consider coming here for the first time. The IKON Pass and the IKON Base Pass is a great option for those planning two or more ski trips in the season. It is so encouraging to see that quality ski areas on both the East and West Coast are included.
How will this affect real estate?
The increased exposure and subsequent lodging demand will both feed a rising market. I am always shocked when I meet a veteran skier who has never been to Steamboat. I am even more shocked to meet people have never even heard of Steamboat! I believe the IKON pass model will expose our community to more people than ever.
This anticipated increase in visitors will strengthen the rental revenues and nightly rates will certainly follow. Many owners will tell you and I can confirm, you don’t make money per se on owning rental properties, but it does help with the cost of ownership. If the number of nights rented is increased and the nightly rate could increase, the formula starts to make sense to more people.
We are excited to see what this new development will do for our town and the skiing industry as a whole. If you have any questions, we are always available.